Lets discuss some of the interesting seatbelts safety related ads from oversea. I’m wondering whether in your face/high morbidity factor ads like these would be more effective than those that are less morbid.

Heaven Can Wait

Think Ads (UK)

I like how the ad producer craft the whole ad for maximum impact potraying the consequence. But does this kind of ad:

• compels you to buckle up
• or it doesn’t leave enough impact to motivate you to buckle up
• or you just can’t be bothered?

To illustrate less morbid ads, see below:

UN Road Safety - Speed

UN Road Safety - Helmet

The UN ads have a very effective tagline but it is less morbid. So which ad do you think would be more effective? If you have other type of ads in mind, leave a comment to discuss with others. You can vote it at our side panel under the heading Poll.

Tags: rear seatbelt, tv ads

This entry was posted on Thursday, June 12th, 2008 at 11:44 am and is filed under Road Safety Media Campaign. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.