Iklan televisyen 60an kerjasama MKJR dan Filem Negara Malaysia.

Three new ads were on air starting Saturday night (20th Sept 2008). Did you guys catch it? We would love to hear your comments and opinion about the new ad. Good or bad, we’re listening.


Can you see

Tengok! Tengok!

Perfect Journey

Below is an older ad which is using a more provoking approach.

Photo Album

There is an old Malay proverb - “kalau nak melentur aur, biarlah dari rebung” - which wisely teaches us that to inculcate habits in anyone, it is necessary to start doing so while they are young.

And wisely enough, this was exactly what the Road Safety Department did when the 6^th edition of its national road show was held at the popular Sunway Pyramid shopping mall from the 1^st to the 3^rd of August 2008. The three day road show saw hundreds of primary and secondary school students from 14 schools in the state invited to learn about how to stay safe and alive as pedestrians and passengers.

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When the rear seatbelt ruling was announced, it was a mixed bag of reaction from the public. It is surprising (and alarming!) that some feels this is a hassle. Since now is still the ‘introductory’ period (no enforcement yet), I conduct a quick survey by observing cars around me at USJ Summit-KESAS interchange traffic light. Almost all cars with rear passengers does not use seatbelt and of course there are “heroes” at the front not wearing seatbelts at all.

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Lets discuss some of the interesting seatbelts safety related ads from oversea. I’m wondering whether in your face/high morbidity factor ads like these would be more effective than those that are less morbid.

Heaven Can Wait

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Do you have an annecdote or story on how seatbelt saved your life? Or how it saved the life of your loved ones be it your spouse, children, relative or someone you know?

Leave your story on our comments section below. We are compiling these stories to be part of our road education programme. Your story may save someone’s life.

p/s - Read how rear seatbelt saved an ISA detainee’s wife and son here.

We just want to remind the public to submit to Private Eye (pictures of traffic offenders), you would need to send it to us via E-Suggestion first before we can publish it at the forum.

The “blurry” picture

The JKJR web team is wondering why the response for Private Eye is so … lukewarm to put it mildly. Since official launch last Thursday, 29th May 2008, we have have 4 submission related to private eye.

Unfortunately all 4 submission cant be used due to variety of reasons:

• The first, it was blurry and we cant see the number plate.
• The second, the zip file attachment is corrupted.
• The third, it was taken by a driver while driving which is a big NO NO!
• The fourth didn’t provide picture evidence only written complaint.

Please write to us or leave a comment here to let us know if you have problem submitting pictures to us. Please check the guidelines on submission as well.

The following article is in Bahasa Malaysia detailing some of the frequently asked question about the rear seatbelt ruling.

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Last week Thursday (22 May) I was travelling towards Mid Valley from PJ Cycle & Carriage building. For that short distance, I was stuck for 2 hours. The problem was further compounded by inconsiderate users who use emergency lanes and then joining in the traffic when they reach the end lane. In normal social interaction, Malaysians are known for their politeness but when we’re on the road, we are different animal all together. This is where the ugly traits of human rear its head - selfishness. Me first, i don’t care about you.

Picture of the “Hero” Using Emergency Lane

It’s not like you will get to your destination faster by weaving in and out of the emergency lane. You’ll probably shave off few minutes but what if there is emergency vehicle wanting to use that lane? It did happen on that night. The emergency lane was jammed as well! I pray for whoever is in the ambulance will reach the hospital in time.

Come June 2008, the rear seatbelt ruling will come into effect (but this shouldn’t stop you from starting now). Starting from June 2008, there will be an advocacy period of 3 months after which strict law enforcement will be in place.

From the survey done by MIROS, most vehicles registered after 1 Jan 1995 comes with rear seatbelts. However, for private vehicles manufactured before 1 Jan 1995, this ruling is exempted. Private vehicles without rear seatbelt manufactured after 1 January 1995, they will have 3 years  to comply.

There are concerns about for inadequate seat belts in a 5 seater cars for large families. From a survey done by MIROS, 91% of the time there are less than 3 passengers at the back. For the 9% group, they should consider about safety for the rest of their passengers. Nevertheless, for large families, in cases where rear seatbelts are inadequate, they will be exempted from the ruling.

We should consider the fact that accidents do happen and it can happen to anyone. It is easy to take for granted the safety of those at the back and we’re so used to not buckling up when sitting at the back.

Don’t wait for June to come, buckle up now for those at the back!

Update: This blog entry is edited to clarify and correct some factual errors. The webmaster wish to apologise for the confusion caused by this blog entry.